Blog — PinkDear

Is There a Right or Wrong Influencer Strategy?

Is there a right or wrong way to do an influencer strategy? We dive into how to create a successful one, and where we’ve seen pitfalls.

Social MediaHeather PinkJuly 23, 2020Social Media, Influencers, Social Media Influencers, social media marketing, social media for brands, Social Media strategy, social media mistakes

How Brands are using TikTok

As most of America has been quarantined by COVID-19, we’ve entered a period where boredom is at its peak and content is helping the sanity of the many. TikTok has been on the social media scene for quite some time, but only now is it really shining in the light of sheer boredom. While we were talking with a client this week, the topic of TikTok came up and we felt it would be helpful to share some tips.

Heather PinkApril 16, 2020

Add Brand Collaboration to your 2020 Strategy

Collaboration over competition is in, but how can a brand reflect that in their products and/or social media strategy? Consider Brand Collaborations.

The Mistakes We've Seen in Social Media

This blog post isn’t to call you or your business out, it’s simply to help you understand the mistakes we’ve seen people make with respect to social media.

Social MediaHeather PinkOctober 21, 2019social media consulting, Social media, Social Media strategy, social media mistakes, Media Branding, mistakes in marketing, chicago bears, Pattern Beauty

Myths I've heard in social media

We’ve heard a lot of incorrect things about social media — so we’re clearing the air. We debunk some of the biggest myths/lies in social media right now.

Social Media, Social Media MarketingHeather PinkMay 14, 2019Instagram, Social Media, Social Media Myths, Branding, Media Branding, Which social media platform should I be on, New York Jets, Social media SEO, Facebook, Twitter, LinkedIn, The truth about social media, social media marketing

5 Reasons Why Your Business Should Be On Instagram

If you’re wondering what social media platforms your business or brand should be on — here’s our case as to why part of that answer should be Instagram.

Heather PinkApril 30, 2019PinkDear LLCinstagram, brands, how to do instagram, social media for brands, brand values, social media strategy, social media consulting, Nordstrom, Millennials, Should my brand have social media, Which social media platform should I be on, Best social media platform for business